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Madalena Studio push the boundaries of branding in their look for Crucible, cultured with bacteria

A petri dish bursting with vibrant bacteria – Crucible’s identity is as intriguing, unconventional and experimental as the creative hub itself. Housing a drinks, bar and restaurant consultancy, flavour lab and a collaborative workspace, the London-based company is designed for bartenders to unleash their creativity – working with equipment such as a centrifuge, a freeze dryer and a rotovap!

the-brandidentity.com

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On AI and the commoditisation of design

With the recent announcement of Figma’s AI feature-set at the corporate vibe-fest that is Config, there’s been something of a clamour to opine, positively and negatively, on the impact these features will have on designers and the industry as a whole. Now, a lot of these are actually half decent, minor features that might save us a few minutes here and there. As a serial ‘Group 24098’ layer-name-forgetter, the ‘rename layers’ functionality is sound. The enriched search even veers on actually useful.

scott.is

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